Hey, my name is Pedro J. Saavedra and the main purpose of this website is to display the works I feel most proud of without having to read too much, as simple as that. I've been working in the world of art direction and on & off design since late 1990's.
After working with first-class advertising agencies and design studios, and being an entrepreneur and feeling anxiety and fast, soul-lacking jobs in my shoes... my objective is to be able to create delaying projects that tell stories and experiences, and to forget from time to time the measurement and analytic factor to talk to the user with the tool of my feelings.
"Changing R.O.I for R.O.E., that's the concept: less Return On investment and more Return On Emotions."
I like walking, observing everything that happens around me, travelling, telling stories through photography and video; working with delay, having time to think and using music as way to inspiration to eventually produce emotions on my works.
FOUNDING PARTNER / CREATIVE AND ART DIRECTION / MARKETING MANAGER
April 2007-May 2016
ART DIRECTOR AND FOUNDING PARTNER
September 2010-March 2011
CREATIVE / ON AND OFF
April 2007-September 2009
CREATIVE / ON AND OFF
March 2006-April 2007
PARTNER AND CREATIVE DIRECTOR / ON AND OFF
January 2001-January 2006
SIT AND DIE
MACROMEDIA FLASH TRAINER ADVANCED
March 2003 – July 2003
Digital School of Design
PARTNER AND CREATIVE DIRECTOR
June 1999 – June 2001
OTHER STUDIOS AND AGENCIES
I'VE WORKED WITH...
Serial Cut™, Shackleton Group, Avantine, Tribeca, Estudio Baluarte, Work Pixel, La Azotea,...
Sevilla FC, DIA, Hornimans, Vichy, Royal Club Pineda, Cathedral of Cadiz, Olga Bertomeu,...
ADDITIONAL AWARDS AND PRIZES
- 2017 First encounter of photographic creation of Andalusia
selected for the first photographic creation meeting in Andalusia organized by the Andalusian Center of Photography.
- 2007 First prize
for the emblem of Caudete's Technology Park in Castilla la Mancha.
- 2006 Mentioned in Dj Brunetto's
official web in the book Web Design Index 2 by content.02.
- 2003 Mentioned by Sit and die's web
in the book Web Design Index 4 - 2001 Mentioned by Marco Digital's web in the book Web Design Index 2.
- ¡Ganar la Calle!, Compartir sin dividir
photos of Havana for the libo of Andrés Borthagaray Win the Street. Book published under the direction of Andrés Borthagaray and the contribution of the Institut pour la Ville in Mouvement (France) and its subsidiary for Latin America based in Argentina.
- Visual Guide of ABC Sevilla
selection of photos to illustrate the ABC tourism yearbook of Seville.
INTERVIEWS AND ARTICLES
- Diary of Seville. Sunday, December 13, 2009
the most productive art for advertising.
- Sevilla Business Suite. Entrepreneurs
creatives in the network
- El artista del Barrio
- Macho dominante
http://www.machodominante.es/que-de-importante-estoy-haciendo- para-la-sociedad-y-para-mi-para-que-diseno-reexionamos-sobre-publicidad-y-otras-cosas-c on-pedro-saavedra/