SUCUM is an oil cultivated in the Sierra Norte of Seville,
and it is made for very demanding people.
When I was assigned the creation of the brand for Sucum, it was obvious that the user would not only have a refined palate but also would be a gourmet. Our goal: when the user buys this product, he shall feel distinct, special and unique. The oil for demanding people who only want quality and refinement.
We work over the visual identity of the stockbreeding Dehesa Frias and make a restyling
to renovate its shape and make it more iconic. So we get the visual identity.
Now we create the logo with Myriad typography, something simple and easy. We put the visual identity
and we already have the imagotype. No need to give a further thought. We got it!