THIN isn't any old glasses shop, the objective here is to create a hard-discount brand but with a trendy, close and fashion image.
Shapes, measures and typography. THIN is a combination logo.
To design the brand we played with different lenses.
Surname, reinforcement and claim.
“Look Slim” is our brand reinforcement.
IEvery brand wishing to go digital must have its abstraction
to –online– responsiveness.