THIN

THIN isn't any old glasses shop, the objective here is to create a hard-discount brand but with a trendy, close and fashion image.

MY ROLE
Branding

AGENCY
Innn

CLIENT
Thin

 

ABOUT
The job was to create a brand of cheap glasses to become hard-discount, but its image couldn't be low-cost: its image had to be trendy, close and very linked to fashion. On top of these features, the brand also had to express health, fast service and professionalism.

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Shapes, measures and typography. THIN is a combination logo.
To design the brand we played with different lenses.

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Surname, reinforcement and claim.
“Look Slim” is our brand reinforcement.

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Marca_Thin_responsiveMarca_Thin_responsive

IEvery brand wishing to go digital must have its abstraction
to –online– responsiveness.

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