LAH is a brand created for the Developmental Psychology Department of the Faculty of Psychology of University of Seville.
The first project was to elaborate a web for the Developmental Psychology Department. Since they didn't have any representing brand, first we had to create a quality brand which expressed the principles of the institution. We created LAH, a typographic logotype retouched with sans-serif typeface, clean and elegant, which would show the academic spirit regarding mental health.
We used a gothic typography, Kozuka Gothic Pro,
and then we retouched it.
For the surname we used the same typography with a percentage of grey and wrote the denomination
Laboratorio de actividad humana (Spanish for 'Human Activity Laboratory').
You can see the brand applied to the web below.