SUCUM EDITORIAL

SUCUM assigned me an on-paper publication to explain why its oil is probably one of the best oils ever made and I did the following...

MY ROLE
Editorial & Photography

AUTHOR
Pedro J. Saavedra

CLIENT
Sucum

 

ABOUT
We did something very refined, something befitting the quality of the product and its demanding audience.
That's the reason why, apart from designing this publication, I produced the photography, too. I thought at least 80% of the piece's success would be attributed to a good picture that illustrated the process and the place where the fruit is born.

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Spreadsheet photos of the product playing with sans-serif typefaces
to give it a fresh, elegant touch.

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Air, whiteness and sans-serif typography. In order not to let anything
in the viewing experience escape, I also made the publication's pictures.

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