SUCUM assigned me an on-paper publication to explain why its oil is probably one of the best oils ever made and I did the following...
We did something very refined, something befitting the quality of the product and its demanding audience.
That's the reason why, apart from designing this publication, I produced the photography, too. I thought at least 80% of the piece's success would be attributed to a good picture that illustrated the process and the place where the fruit is born.
Spreadsheet photos of the product playing with sans-serif typefaces
to give it a fresh, elegant touch.
Air, whiteness and sans-serif typography. In order not to let anything
in the viewing experience escape, I also made the publication's pictures.