SUCUM needed online presence too, so we took everything we learnt at the OFF experience and applied it to the ON. This was the result...
Since equality doesn't make a product different, not everything is classic UX. A web also needs design, therefore standing out among the rest is a must. I made something distinctive but practical at the same time. It stood out for keeping the same art direction as the OFF without being detrimental to the UX, even though those were Flash-based times.
It was quite easy: if we already have the offline design, why not applying
it to the online just as we designed it?
Apart from some screenshots for the sale of oil and the product presentation, we took the
print publicationand integratedit in the web without changing a sinlge grid.